Free Brand Audit — Score Your Brand Health in 5 Minutes

How to use this audit.

Answer honestly — this only works if you're truthful with yourself. Check the box for every statement that is TRUE about your brand right now. Don't check aspirations — only current reality. Your score will update automatically as you go.

Brand Clarity & Positioning

Do you actually know what your brand stands for?

A1 You can explain what your business does in one clear sentence. A2 You know exactly who your ideal customer is (demographics, mindset, needs). A3 You can name 3 things that make your brand different from competitors. A4 You have a documented positioning statement that everyone on your team knows. A5 Your team gives the same answer when asked 'why should someone choose us?'

SECTION A SCORE 0 / 5

Visual Identity & Consistency

Does your brand look like the same company everywhere?

B1 You have a professionally designed logo that works in all sizes. B2 Your brand colors are documented and used consistently everywhere. B3 Your typography is consistent across website, social, and printed materials. B4 You have brand guidelines that anyone can follow. B5 Your visual identity looks intentional, not like it was pieced together.

SECTION B SCORE 0 / 5

Messaging & Voice

Do you sound like the same brand across every touchpoint?

C1 You have a documented brand voice guide (tone, personality traits). C2 Your website, social media, and emails all use the same voice. C3 You have core messaging (tagline, elevator pitch, value proposition) written down. C4 Your team uses consistent language when describing the brand. C5 You can defend the specific words you use — nothing is arbitrary.

SECTION C SCORE 0 / 5

Digital Presence

Does your online presence match your ambitions?

D1 Your website loads fast and looks great on mobile. D2 Your social media profiles are complete, on-brand, and posted to regularly. D3 You show up on Google when people search for what you offer. D4 Your online reviews are strong (4+ stars) and you respond to them. D5 Someone visiting your website today would understand your brand immediately.

SECTION D SCORE 0 / 5

Customer Experience

Does the customer journey feel like one coherent brand?

E1 Your customer touchpoints (email signatures, invoices, packaging) are all branded. E2 New customers know what to expect from you — no surprises. E3 You have consistent customer service that reflects your brand personality. E4 You collect testimonials and use them across marketing materials. E5 Customers describe your brand the way YOU want to be described.

SECTION E SCORE 0 / 5

Growth & Evolution

Is your brand built to grow with your business?

F1 Your brand can flex to new products, services, or markets without breaking. F2 You're not embarrassed by any part of your current brand. F3 You've evolved your brand at least once in the last 3 years. F4 You have a plan for how your brand will grow with your business. F5 You'd feel confident presenting your brand to a Fortune 500 client tomorrow.

SECTION F SCORE 0 / 5

YOUR BRAND SCORE

Your total score.

0 / 30

Brand Foundation Needed

Complete the audit above to see your results.

GET YOUR PERSONALIZED REPORT

Want a deeper look?

Get a personalized brand report emailed to you within 24 hours. We'll analyze your specific weak spots and share tailored next steps.

Book a Free Consultation

Score your brand in 5 minutes.